THE BARE MINIMUM
BRAND IDENTITY + LOGO DESIGN
Being asked to create a fictitious brand of our choice, I decided upon a mature lingerie brand for women. Considering that I wanted my brand to represent a woman who is independent and shops for herself, I used the Greek figure Artemis as inspiration. Showing the figure of Artemis as an open and continuous contour line, I decided to create my own typeface that had the same attributes. The branding package included a logo, advertisement poster, and various package designs.
