LIVE MUSIC WITH B&D BURGERS
SERVICES
ILLUSTRATION
DIGITAL MARKETING
SOCIAL MEDIA AD
HAND LETTERING
OBJECTIVE | Design a poster for print and digital, as well as a complementary social media event banner.
ROLE | As the designer and illustrator, I was given the responsibility of creating and designing a fun and captivating image to help promote an event, in hopes to increase attendees and revenue.
APPROACH | While working with B&D's marketing team, they granted me creative freedom in selecting the style and imagery for the design. Keeping both my target audience and event in mind, I decided upon a fun, retro approach. This retro style allowed me to use bold colors, quirky imagery and hand-lettered elements.
CONCLUSION | In the end, the poster and social media banner captured the eyes of hundreds, increasing both social media engagement on the event's page and in-person attendees.
