TARTE'S RAINFOREST OF THE SEA
SERVICES
ANIMATION
SOCIAL MEDIA AD
WEBSITE BANNER
OBJECTIVE | Design a multi-platform animation advertising Tarte's 'Rainforest of the Sea' collection.
ROLE | As the sole designer and animator, I was given full responsibility for creating the animation concept and direction. I was responsible for designing the type and illustrating each element.
APPROACH | After studying Tarte's guidelines and aesthetic, I decided to stay true to the Rainforest of the Sea's color palette and playful style. An elongated format allows for this animation to be displayed as a website banner or social media advertisement. After creating a story board, illustrating each element, and designing the type – this vibrant and fun animation came to life!
CONCLUSION In the end, this captivating and playful animation allows Tarte to capture the eyes of its viewers and consumers and driving them to their new and beloved 'Rainforest of the Sea' collection.