TWO STONES PUB SIGNAGE
SERVICES
GRAPHIC DESIGN
ILLUSTRAITON
ANIMATION
DIGITAL MARKETING
PRESENTATION DESIGN
SIGNAGE
HAND LETTERING
OBJECTIVE | Design and create in-store signage and various digital advertisements to help inform guests of deals, special events and general brand knowledge.
ROLE | As the designer, illustrator and animator, I was given the responsibility of designing and creating all the marketing and advertisement pieces. Some designs would appear in the form of digital advertisements displayed on TV monitors, while others were hand-lettered on the chalkboards around the store.
APPROACH | Staying true to Two Stones Pub rustic and modern branding, I catered my design style to match. I stayed within Two Stone's color muted and natural color palette, featured 2SP Brewing's iconic logo and added some well-known fan favorites, such as the 'Grow A Pear' cocktail.
CONCLUSION | In the end, it was obvious that the signage brought so much life to the store. Not only does it help keep guests up to date, it fills the dining room walls with fun conversation starting art.
